Marketing Cloud for Enagagement
January 19, 2020
What we did
The client was a large Global football brand with complex data in significant volume. The requirement was to implement a large scale migration from the on-premises database system to a new cloud-based Heroku data warehouse. The client also wanted to integrate all external and internal data feeds on an hourly and daily basis, creating a single view of the customer using Informatica Cloud. It was also a requirement to capture multiple attributes on an on-going basis.
A second phase to the project was to implement Salesforce Marketing Cloud and enable cross-platform channels including inbox messaging, push notifications, social advertising, geo-fencing, personalized email journeys and automate customer experiences without increasing resource.